Vision and Values

• To be the foremost financial institution in Saudi Arabia.
• Providing world-class solutions to our customers.
• Not just meeting customer needs, but exceeding expectations.
• Investing in people.
• Benefiting local communities.
• Delivering superior returns to our investors.

• Dedication to customers
  We have a strong resolution and commitment to provide the right solutions, advice and choices while consistently delivering top-notch services.
• Commitment to our people
  We pride ourselves on a work environment that embraces excellence as a discipline.
• Improving ourselves
  We focus relentlessly on delivering quality. We encourage innovation and initiative, place great emphasis on communicating freely and transcending business boundaries.
• Sound corporate citizenship
  We believe in never compromising on our integrity. We hold laws and regulations in the highest regard and undertake regular community programmes.
• Superior returns to investors
  Our business strategy has a long-term perspective and is finely attuned to market conditions.

Samba prides itself on having its own unique way of life called the SambaWay when it comes to our work environment. The SambaWay encourages trust and mutual support amongst its customers, employees and shareholders.

The SambaWay is all about:

• Respect and Balance:
  We believe that equality and treating everyone fairly is something we are known for.
• Customer Focus:
  A customer's satisfaction is of prime importance to us and we make sure that our customers are happy with every facet of our banking services.
• Integrity:
  We inspire confidence in our customers, shareholders and ourselves by keeping a deep hold on our traditional values.
• Learning:
  Every single day, we strive to learn and grow from our experience as individuals and as an organization.
• Accomplishment:
  We take great pride in delivering quality products and services.