News 2009 March 2009 Back Al Eisa: Speed and user-friendly features distinguish SambaOnline as the most secure customer gateway to integrated banking services Samba launches 'new generation' online banking platform Mr. Eisa M. Al Eisa, Managing Director and CEO of Samba Financial Group, announced the recent launch of Samba's 'new generation' online banking platform. The new Samba banking website was designed by specialists and offers improved features and functionality. This enables customers to access a wide range of banking services and products, conveniently and securely using advanced applications. "The new site makes use of sophisticated, state-of-the-art technologies which offer customers seamless access to services by mobile phone or via the internet," Al-Eisa said. "It also combines a new, user-friendly design and increased speed, allowing users to access a world of integrated banking services more conveniently, which is a real breakthrough for e-banking services in the Kingdom." Al-Eisa also added that Samba has obtained an ISO27001 certification, a validation of the world-class standards and superior security of Samba's online and mobile banking services. "This new site reinforces our proven track record as a pioneer in e-banking services," Al-Eisa commented. "Samba has received a number of international accolades from reputable international agencies. Most recently in 2008, Samba won 5 Global Finance awards for "Best Consumer Internet Bank in Saudi Arabia," "Best Corporate/Institutional Internet Bank in Saudi Arabia," "Best Consumer Internet Bank in the Middle East & Africa," "Best Corporate Information and Security Initiatives in the Middle East & Africa," and "Best Integrated Consumer Bank Site in the Middle East & Africa." The site's innovative design caters to all types of customers. The full range of available services is displayed on the main home page, allowing users to choose the desired service and perform any transaction in no more than two steps. Users can also create their own set of desired services on the home page. Furthermore, beneficiaries can be added and activated by SMS, helping customers to streamline the processing of transactions. The new generation of SambaOnline comes within the context of continued efforts and initiatives to upgrade Samba's technology platforms and systems, in line with the bank's ongoing endeavours to enhance value to customers and stay ahead of e-banking technologies. Samba has a long history of pioneering innovative electronic products and services; it was the first bank in the Kingdom to launch an online GCC investment account opening service and phone banking service (with live and automated voice response), as well as introduce online local share dealing and GCC online trading and direct processing of IPO subscriptions.