News 2013

October 2013


Exclusive three years partnership signed with FC Barcelona

Samba is the official sponsor and partner of FC Barcelona in Saudi Arabia

Samba Financial Group and FC Barcelona unveiled sponsorship and partnership agreement, which is the first of its kind on a local level, making Samba the Official Sponsor and Official Bank of FC Barcelona in the Kingdom of Saudi Arabia for the next 3 years.

The historic agreement was signed by representatives from both parties on Friday 25 October 2013, at Camp Nou in Barcelona, during an official signing ceremony. The association represents the first alliance between FC Barcelona and any financial institution in the Kingdom of Saudi Arabia. The partnership will enhance the presence of the FC Barcelona brand in the Middle East, leveraging Football's popularity and the large number of FC Barcelona fans across the region. It will also open up a world of excitement for Samba customers across the kingdom.

Upon signing the agreement, Majed Al Saif, Head of Public Relations at Samba Financial Group, said "This agreement will offer new advantages and opportunities for our customers, and it will hugely strengthen Samba's position as a leading financial institution in Saudi Arabia. We understand the needs of our customers, and our effort is to give them an opportunity to take the winning passion of one of the most important football teams in the world, with all the world class benefits of Samba cards. Such opportunities will come out successively through Samba's products, specially our leading prime credit cards".

Al Saif added "This new association highlights our brand commitment to open up a world of entertainment and excitement to our customers and make product and service decisions as close to our customers as we possibly can. For the young people in Saudi Arabia, Football is undoubtedly the biggest sport and FC Barcelona has the strongest and most passionate fan following across the Kingdom and the Middle East".

Economic vice-president of FC Barcelona, Javier Faus, highlighted the strategic importance of the deal for FC Barcelona: "We are very happy and proud to have chosen Samba as our financial partner in Saudi Arabia. This association will reinforce our presence and positioning in the Middle East because two leading institutions in their respective areas, sport and finances, are joining forces to work together to achieve common goals, such as satisfying our fans and Samba's customers".

"We have chosen Samba as our official Bank in Saudi Arabia due to its prestige and international recognition. We are sure that the agreement with Samba will be very beneficial to both parties", Javier Faus added.

Notably, Samba Financial Group is one of the biggest and most internationally recognised financial groups in the Middle East and is the leading credit card issuer in Saudi Arabia, with a wide range of cards suited to every lifestyle and every spending requirement.