News 2008

September 2008

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The First of its Kind in the Kingdom and MENA Region
Samba Launches the Islamic Al Khair Business Card

Samba Financial Group, the dominant leader in the credit card business, launched Samba Al Khair Business Card - the first Islamic Business Card in the Kingdom and North Africa and Middle East (MENA). Samba Al Khair Business Card targets the unique needs of the Saudi entrepreneurs who own Small or Medium Enterprises in the Kingdom.

Mr. Eisa M. Al Eisa, MD & CEO of Samba Financial Group said in this occasion "The SME segment is a rapidly growing sector within Saudi Arabia and very important to the economy. Several and multidimensional efforts are being made to encourage Saudi businessmen do even better and Samba Al Khair Business Card is especially designed for this purpose. The product offers access to greater business cash flows, convenience and control on business expenses to this segment all on a fully Shariah-compliant platform. The card is indeed designed to be an excellent business companion and once again bears testimony to Samba's ongoing customer centric innovation and leadership".

Samba Al Khair Business Card offers a range of value added benefits from discounts on business specific needs such as courier service, office supplies, rent a car and hotels apart from the usual superior world class privileges that only Samba Credit Cards bring such as Dial-A-Draft payments, utility bill payments, worldwide acceptance, 24-hour customer care, cash withdrawals and convenient day-and-night payment options via SambaOnline, SambaPhone or at Samba ATMs.

SME in KSA form a very large percentage of private enterprises Kingdom-wide and are the largest pool of employers for creating jobs, fostering technological innovation, developing new products and services, encouraging entrepreneurial culture and are expected to contribute more than 50 percent of total industrial production in the future.

Samba, a leader in innovation, has previously launched several products. Cards such as Samba-AlFursan Al Khair Credit Card in cooperation with Saudi Arabian Airlines, Samba-Mobily Al Khair Credit Card, Samba-Sony Credit Card, Samba-Al-Mamlaka Credit Card and Samba Al Khair Ladies Credit Card.