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Global Finance: Samba "Best Foreign Exchange Bank in Saudi Arabia in 2012" for the 6th Year in a Row
January 2012

Samba Financial Group has maintained its position as best foreign exchange bank in Saudi Arabia for the sixth consecutive year, according to the annual survey by "Global Finance", a leading international banking and finance magazine. For the sixth consecutive year Samba was named "Best Foreign Exchange Bank in the Kingdom in 2012", in recognition of superior standards of performance and exemplary services within the industry.

Global Finance magazine selected Samba for this award following an exclusive survey by its editors, with input from industry analysts, corporate executives and technology experts tasked with selecting the best currency trading providers in 97 countries or regions. Criteria for choosing the winners included transaction volume, market share, scope of global coverage, customer service, competitive pricing and innovative technologies, categories in which Samba demonstrated the supremacy of its foreign exchange services, and systems with the highest international industry standards.

Majed Al-Saif, Public Relations Manager of Samba Financial Group commented on the award: "Receiving this accolade, for the sixth consecutive year, from such an internationally reputed magazine emphasizes the Bank's approach to developing and upgrading its services, and rewards its relentless efforts to provide its clients with the highest standards of quality and attention. Such recognition accentuates the fact that today, the foreign exchange sector is one of the most developed and prosperous financial sectors in the world, aided by the openness of global markets, increased trade rates and the volume of reciprocated transactions. All these factors require Samba to take more steps to keep pace with developments and continue to provide innovative services that are recognized by our satisfied customers.

Notably Samba has received 21 different prestigious international awards in 2011, including "Best Bank in the Kingdom" from "Global Finance" magazine and "Bank of the Year in 2011" by "The Banker" magazine, in addition to numerous other awards.