Vision and Values

Samba Vision

  • To be the foremost financial institution in Saudi Arabia
  • Providing world-class solutions
  • Not just meeting customer needs, but exceeding expectations
  • Investing in people
  • Benefiting local communities
  • Delivering superior returns to our investors

Core Values

  • Dedication to customers
    We have a strong resolution and commitment to provide the right solutions, advice and choices while consistently delivering top-notch services.
  • Commitment to our people
    We pride ourselves on a work environment that embraces excellence as a discipline.
  • Improving ourselves
    We focus relentlessly on delivering quality. We encourage innovation and initiative, place great emphasis on communicating freely and transcending business boundaries.
  • Sound corporate citizenship
    We believe in never compromising on our integrity. We hold laws and regulations in the highest regard and undertake regular community programmes.
  • Superior returns to investors
    Our business strategy has a long-term perspective and is finely attuned to market conditions.

Samba Way

Samba prides itself on having its own unique way of life called the SambaWay when it comes to our work environment. The SambaWay encourages trust and mutual support amongst its customers, employees and shareholders.

The SambaWay is all about:

  • Respect and Balance:
    We believe in equality and treating everyone fairly is something we are known for.
  • Customer Focus:
    A customer's satisfaction is of prime importance to us and we make sure that our customers are happy with every facet of our banking services.
  • Integrity:
    We inspire confidence in our customers, shareholders and ourselves by keeping a deep hold on our traditional values.
  • Learning:
    Every single day, we strive to learn and grow from our experience as individuals and as an organization.
  • Accomplishment:
    We take great pride in delivering quality products and services.